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To discover how we can help grow your business: We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. This week, measurable marketing went mainstream … and the advertising industry is in shock If you do too, you’ll take inspiration from the following video interview with Mike and Albert, in which they describe what it was like behind the scenes growing a half-billion-dollar company: We love hearing how successful entrepreneurs bootstrapped their businesses. Some people think that conversion rate optimization is an activity to do “when we get round to it.” Mike and Albert recently sold MyFitnessPal for just under half a billion dollars. Mike and his brother and co-founder, Albert, subsequently hired us to help MyFitnessPal grow even faster. The company had just begun, but Mike was already optimizing his business using multivariate-testing.

His company, MyFitnessPal, had created a smartphone app for counting calories.

Mike mentioned that he loved our articles. Mike didn’t have a business card handy, so Karl wrote notes on one of his own cards. After the talk, he was approached by an entrepreneur called Mike Lee. Our founder Karl Blanks had spoken at the conference. We came across the following card, which had some interesting notes on it: Notes from our first conversation with Mike Lee of MyFitnessPal. We recently sorted through some old business cards from a conference we spoke at. The following is from our huge library of client successes-why not discover how we can help grow your business? Mike Lee, co-founder of MyFitnessPal. (By the way, to get articles like this free in your inbox, subscribe to our newsletter.)

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